SITA and Orange joint innovation

The airline industry has been on a rollercoaster ride over the past decade: a long boom, a sharp contraction, market consolidation and record oil prices followed by global downturn has left the industry in a state of shock. Technology could be an answer to many of these woes: RFID, server virtualisation, e-ticketing and near field communications offer huge potential for reducing costs and improving travellers' enjoyment. In this podcast, we talk to Joel Pellegrin, head of indirect channels at Orange Business Services about how Orange's customer SITA is leveraging these technologies to bring new efficiences and traceabilities to its members.